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The study aimed to clarify differences in fabric hand perceptions among Japanese and Chinese participants and implement online shopping strategies that enable consumers to easily recognize fabric texture.

Forty (20 Japanese and 20 Chinese) participants knowledgeable about clothing and fabric were recruited. Participants evaluated fabric by sight and touch in a visuotactile experiment (VTE). The stimulus material comprised 39 fabric samples representing a broad range of fabric attributes (7 fibers, 5 weaving/knitting techniques and 3 yarn thicknesses and density). A Mann–Whitney U test and a factor analysis were conducted to determine differences in responses for the different fabric variables.

The fabric hand perceptions factors were similar between both groups. Japanese participants showed a stronger preference for fabrics that felt wet. Japanese participants’ fabric hand perceptions had a 3-factor structure, while Chinese participants had a 2-factor structure. Chinese participants regarded “crisp” as perceptually and linguistically equivalent to “stretchy.”

The study’s findings suggest that Chinese people have stronger preferences in fabrics than Japanese people do. Japanese people evaluate fabric hand in a more nuanced manner than Chinese individuals, including discerning different fabric attributes, such as fiber and yarn thickness and density. Thus, nationality may influence fabric hand perceptions more than fabric knowledge does. Specifically, in evaluating “crispness,” the results required further analysis because differences in nationality may have affected evaluations regarding perception and linguistic perspectives. The findings provide design guidelines for implementing online shopping strategies adapted to each participant group.

The purpose of this paper is to find the optimal rotary motion conditions to create drapes in fabric to visually convey tactile “softness/hardness” and identify key physical factors in visual evaluations of fabric “softness/hardness” via videos of fabric draping.

Subjects evaluated visually and by touch, the “softness/hardness” of fabrics draped over a cylinder. In the visual evaluation experiment, subjects were presented with 16 videos of the movement of fabric drapes when the cylinder was rotated (four rotation speeds and four angular acceleration rates) and they evaluated the “softness/hardness” of each fabric visually. By examining the “softness/hardness” ratings in the two experiments, the optimal rotary motion condition that conveyed fabric “softness/hardness” was identified. Changes in the shape of fabric drape when moving under optimal rotary motion conditions were analyzed to determine key physical factors that affected visual evaluations of fabric “softness/hardness.”

Optimal rotary motion conditions (rotation speed and angular acceleration rate) that expressed each fabric’s “softness/hardness” appropriately were identified. Additionally, the magnitude of change in the angle of fabric drape when rotating under optimal rotary motion conditions was the key factor used in visual evaluation of each fabric’s “softness/hardness.”

The conditions needed to produce visual images that convey fabric “softness/hardness” only through visual information (i.e. without touching the fabric) were identified, based on the fabric’s bending rigidity. The magnitude of change in the angle of fabric drape enabled accurate visual judgments of fabric “softness/hardness.”